The Greek Beer Awards participated as Supporter at the General Assembly of SETE (Greek Tourism Confederation), presenting awarded beers from the 2026 competition to professionals and representatives of the Greek tourism and hospitality industry.
Selected beers distinguished at the recent Greek Beer Awards were served during the event, offering guests the opportunity to discover breweries, beer styles and awarded labels from Greece through a curated tasting experience.
The initiative highlighted the growing connection between brewing, gastronomy, hospitality and tourism, reinforcing the role of beer as part of contemporary travel and destination experiences.
Beer tourism, local production, pairing culture and regional identity are becoming increasingly important within the hospitality sector, while breweries continue to contribute to the diversification and authenticity of the visitor experience in Greece and the wider Mediterranean region.
Through initiatives like this, the Greek Beer Awards continue to support the visibility of awarded breweries and promote beer culture beyond the brewing industry itself, connecting beer communities with tourism, gastronomy and HoReCa professionals.
We warmly congratulate SETE’s newly elected President, Ms Agapi Sbokou, and the members of the new Board of Directors, wishing them every success in their work for Greek tourism.
The Greek Beer Awards are organized by BeerBartender and have been supporting good brews and uniting beer communities since 2017. SETE, founded in 1991, is the leading institutional body representing the Greek tourism industry, actively contributing to the development and promotion of Greek tourism in Greece and internationally.
